Evaluation

1.      The skills I used in my first project were:

·         Cropping tool

·         Layers

·         Text control

2. I used these skills effectively during my project by highlighting certain images that I wanted to crop to do this I had to use the control and T approach; this is an effective skill that I can later use on the course.

 I used layers to control what was going to be my main image, what was going to be on top of that etc this was effective because without this tool the A4 project wouldn’t look appropriate.

I used text control to control what colours I wanted on my text, what size I wanted it and any other effects I wanted on it. This was effective because it makes my advertisement look a lot more attractive to the audience and to make them interested in buying the product. By making my text bold and stand out that’s what attracts the audience.

3.  So early in the course I don’t know all the skills that are required for Photoshop or using a camera, therefore by posting on my blog my storyboard which I took photos for and annotated them is showing other blog users that I can use a camera even if I don’t know how to use all the other features. Posting my final design also shows that I can now use Photoshop and basic tools such as cropping, text editing and layering.

4. To improve my work I believe I could have learnt more skills and ways to change my images and text using Photoshop, this would make the advertisement look more stylish and eye catching.

5. I would change the way I took my photos, because we could only take a photo with 2 people because we only had 3 people in our group, therefore I would make sure we had another person to take a group picture then I wouldn’t have had to crop the 3^rd person into the picture. It would look more professional if I did. Or as an alternative if I couldn’t find another person to take the photo we could have used a tripod, this would add to what skills I would have learnt and used.

       6. The target audience before I re-branded my product was mostly children because it’s a sweet,             it could have also been the elderly because of the liquorish taste, now the new target audience is mainly teenagers, however anyone could enjoy the advert because it’s not complicated or based around teenagers.

7. The colour scheme that I used (red, black and white) grabs the audiences’ attention because they contrast together and they stand out to hook the reader in. The real life picture grabs the readers attention even more because of the reality that could be the reader.

8. The elements that don’t work are the outline of the white, I think a different colour would have been more appealing to the audience and look a better standard.

9. My project is tailor made to meet the audiences’ expectations; the actors in the advert are around the age that the audience is then therefore the audience can relate to the emotions of the actors that are consuming the product. This also persuades the audience that if the actors like blackjacks and they are the same age as the audience then the audience must like them too.

10. I think my project understands the needs of the segmentation audience because the actors are the same age therefore the audience can relate to what they’re thinking. We thought that the audience should be teen-age because they are more likely to buy them than adults, however this can also be aimed at children because it’s such a simple advert children will understand it.