Print Skills

AS Media Production

Technical Skills Audit Print Production

Name: Hannah Bradford             Tutor group: 201                 Date:22/09/2010

Photographic Skills

Which of the following photographic features/equipment have you used on a camera before:

Feature	Yes	No	Comments if yes – where have you completed this skills and to what level
Manual Focus features		x
Shutter Speed		x	By the end of my course I would like to have learnt how to do this at an expert level. This will gradually become a skill of mine as I carry on using cameras in the project.
Aperture control		x
ISO Control		x
A tripod		x
External flash		x
Self timer facility		x
Light meter		x
Composition grids		x

Photoshop Skills

Which of the following features of Photoshop have you used before:

Feature	Yes	No	Comments if yes – where have you completed this skills and to what level
Have you aver used Photoshop ever before?		x
Text control		x
Filters		x
Brushes		x
Layers		x	I used this in my first project, I used it well and understood how to use it by dragging and clicking the different layers according to how you want your design to be layered.
Opacity control		x
Shape creation		x
Brightness and contrast control		x
Gradients		x
Load selection features		x
Feathering		x
Colour curves adjustment		x	I would like to be able to experiment with the colours of Photoshop; I will hopefully be able to do this by the end of the course by using Photoshop in my project more.
Resolution setting control		x
Magnetic lasso, polygon lasso tool		x
Cropping tool	x		I have used this tool on Microsoft word, I feel I know how to use it very well, I know the icon to look out for when using it on another programme and I know how to structure it on to a page.
Clone tool		x
Retouch tool		x

Evaluation

1.      The skills I used in my first project were:

·         Cropping tool

·         Layers

·         Text control

2. I used these skills effectively during my project by highlighting certain images that I wanted to crop to do this I had to use the control and T approach; this is an effective skill that I can later use on the course.

 I used layers to control what was going to be my main image, what was going to be on top of that etc this was effective because without this tool the A4 project wouldn’t look appropriate.

I used text control to control what colours I wanted on my text, what size I wanted it and any other effects I wanted on it. This was effective because it makes my advertisement look a lot more attractive to the audience and to make them interested in buying the product. By making my text bold and stand out that’s what attracts the audience.

3.  So early in the course I don’t know all the skills that are required for Photoshop or using a camera, therefore by posting on my blog my storyboard which I took photos for and annotated them is showing other blog users that I can use a camera even if I don’t know how to use all the other features. Posting my final design also shows that I can now use Photoshop and basic tools such as cropping, text editing and layering.

4. To improve my work I believe I could have learnt more skills and ways to change my images and text using Photoshop, this would make the advertisement look more stylish and eye catching.

5. I would change the way I took my photos, because we could only take a photo with 2 people because we only had 3 people in our group, therefore I would make sure we had another person to take a group picture then I wouldn’t have had to crop the 3^rd person into the picture. It would look more professional if I did. Or as an alternative if I couldn’t find another person to take the photo we could have used a tripod, this would add to what skills I would have learnt and used.

       6. The target audience before I re-branded my product was mostly children because it’s a sweet,             it could have also been the elderly because of the liquorish taste, now the new target audience is mainly teenagers, however anyone could enjoy the advert because it’s not complicated or based around teenagers.

7. The colour scheme that I used (red, black and white) grabs the audiences’ attention because they contrast together and they stand out to hook the reader in. The real life picture grabs the readers attention even more because of the reality that could be the reader.

8. The elements that don’t work are the outline of the white, I think a different colour would have been more appealing to the audience and look a better standard.

9. My project is tailor made to meet the audiences’ expectations; the actors in the advert are around the age that the audience is then therefore the audience can relate to the emotions of the actors that are consuming the product. This also persuades the audience that if the actors like blackjacks and they are the same age as the audience then the audience must like them too.

10. I think my project understands the needs of the segmentation audience because the actors are the same age therefore the audience can relate to what they’re thinking. We thought that the audience should be teen-age because they are more likely to buy them than adults, however this can also be aimed at children because it’s such a simple advert children will understand it.

Final print

h

h