Side lighting

 This is a prime example of front lighting, positioning the subject in rear view of the sun emphasises her face and makes the subject in the photo look more realistic, this is what front and side lighting is supposed to do. I could to make this photo better experiement with the manual focus a bit more so that the background doesn't look as blured as it is in this photo. I could also experiment with the shutter speed more and let more light in however I think if I let anymore light in then the photo would be overexposed.

Side lighting can create male features on a photo i.e. it emphasises with a subjects jaw line, most female models are pictured in a front rear view light, this is to emphasise the jaw lines and make them look more feminan. This is a good example of side lighting, see how it realistically makes the jaw line look more feminan, I could improve this photo by standing closer to the subjects face or zooming in on her face.

This is another good example of side lighting again the light coming from the right hand side makes the subjects jaw look more feminan, it is a bit over exposed but not a lot so that it isn't useable in my evaluation. Also I could of zoomed out a bit more because I have cut out the subjects hair which if I did this in the future then people would take the image more seriously and think it was done more professionally.

This is a portrait picture, however for this image I used a gold foil lighting in front of the subjects face to put a better light and a more natural look on to the subjects face, I could of made this photo better by making the background different, a darker shade just so that the subject stood out more. Or I could use different coloured foils that would mix in with the background then meaning I wouldn't have to change the setting for example if I used a colder colour foil then waited until a dark time of the day then I could get away with making the setting look like a dark, cold ally way on the street. The way the subject is expressing her emotions on her face would also fit in with this. I would have to use a small amount of shutter speed if I was to try and create this because I don't want a lot of light in, just so much that will go on to the subject and show her emotions.

Shutter speed

 This is a photo taken in TV mode, this means that I can control how fast the shutter speed is the shutter speed means that however many seconds it takes for the shutter to open and close it controls how much light goes into the picture. This determines whether the photo will be over or under exposed to light. I took it at 1/250th of a second, this is because the person in this photo is not going at a fast pace, if she was running for example it would be a lot higher.
The problem with this photo is if you don't take the photo quick enough for the person in the photo to be in mid air then it wont work. I could solve this problem by taking the photo at the correct time when the person is in mid air. Next time when I take this photo I could make the shutter speed at a higher level because then more light will go into the picture and the picture will be a better quality. Other possible problems with this photo is that the subject is too far away, I could solve this problem by moving forward myself or using a zoom motion on the camera. When taking a photo I could take my time and review images when I've taken them, then if they are wrong I can re take them and think about how I take a photo the next time. Another problem that could affect the way I take a photo is if pictures have a focal blur, this can be solved for the next time by putting the camera into automatic focus mode which is when the camera automatically focuses for you before you go to take a photo.

In this photo I should of used the shutter speed control to put more light into the picture, I could improve on this next time by adjusting the shutter speed, I also should have been closer to the subject I could improve on this by moving closer to the subject or zooming in on the camera.

This is a good example of shutter speed control, the subject is laughing and because the subject and I were positioned in a shadowy place I had to use shutter speed control to control how much light was put into the picture other wise the picture would look too dark a way of controling this would be increasing the ISO speed of your camera (for example 1/500th of a second)

Print Skills

AS Media Production

Technical Skills Audit Print Production

Name: Hannah Bradford             Tutor group: 201                 Date:22/09/2010

Photographic Skills

Which of the following photographic features/equipment have you used on a camera before:

Feature	Yes	No	Comments if yes – where have you completed this skills and to what level
Manual Focus features		x
Shutter Speed		x	By the end of my course I would like to have learnt how to do this at an expert level. This will gradually become a skill of mine as I carry on using cameras in the project.
Aperture control		x
ISO Control		x
A tripod		x
External flash		x
Self timer facility		x
Light meter		x
Composition grids		x

Photoshop Skills

Which of the following features of Photoshop have you used before:

Feature	Yes	No	Comments if yes – where have you completed this skills and to what level
Have you aver used Photoshop ever before?		x
Text control		x
Filters		x
Brushes		x
Layers		x	I used this in my first project, I used it well and understood how to use it by dragging and clicking the different layers according to how you want your design to be layered.
Opacity control		x
Shape creation		x
Brightness and contrast control		x
Gradients		x
Load selection features		x
Feathering		x
Colour curves adjustment		x	I would like to be able to experiment with the colours of Photoshop; I will hopefully be able to do this by the end of the course by using Photoshop in my project more.
Resolution setting control		x
Magnetic lasso, polygon lasso tool		x
Cropping tool	x		I have used this tool on Microsoft word, I feel I know how to use it very well, I know the icon to look out for when using it on another programme and I know how to structure it on to a page.
Clone tool		x
Retouch tool		x

Evaluation

1.      The skills I used in my first project were:

·         Cropping tool

·         Layers

·         Text control

2. I used these skills effectively during my project by highlighting certain images that I wanted to crop to do this I had to use the control and T approach; this is an effective skill that I can later use on the course.

 I used layers to control what was going to be my main image, what was going to be on top of that etc this was effective because without this tool the A4 project wouldn’t look appropriate.

I used text control to control what colours I wanted on my text, what size I wanted it and any other effects I wanted on it. This was effective because it makes my advertisement look a lot more attractive to the audience and to make them interested in buying the product. By making my text bold and stand out that’s what attracts the audience.

3.  So early in the course I don’t know all the skills that are required for Photoshop or using a camera, therefore by posting on my blog my storyboard which I took photos for and annotated them is showing other blog users that I can use a camera even if I don’t know how to use all the other features. Posting my final design also shows that I can now use Photoshop and basic tools such as cropping, text editing and layering.

4. To improve my work I believe I could have learnt more skills and ways to change my images and text using Photoshop, this would make the advertisement look more stylish and eye catching.

5. I would change the way I took my photos, because we could only take a photo with 2 people because we only had 3 people in our group, therefore I would make sure we had another person to take a group picture then I wouldn’t have had to crop the 3^rd person into the picture. It would look more professional if I did. Or as an alternative if I couldn’t find another person to take the photo we could have used a tripod, this would add to what skills I would have learnt and used.

       6. The target audience before I re-branded my product was mostly children because it’s a sweet,             it could have also been the elderly because of the liquorish taste, now the new target audience is mainly teenagers, however anyone could enjoy the advert because it’s not complicated or based around teenagers.

7. The colour scheme that I used (red, black and white) grabs the audiences’ attention because they contrast together and they stand out to hook the reader in. The real life picture grabs the readers attention even more because of the reality that could be the reader.

8. The elements that don’t work are the outline of the white, I think a different colour would have been more appealing to the audience and look a better standard.

9. My project is tailor made to meet the audiences’ expectations; the actors in the advert are around the age that the audience is then therefore the audience can relate to the emotions of the actors that are consuming the product. This also persuades the audience that if the actors like blackjacks and they are the same age as the audience then the audience must like them too.

10. I think my project understands the needs of the segmentation audience because the actors are the same age therefore the audience can relate to what they’re thinking. We thought that the audience should be teen-age because they are more likely to buy them than adults, however this can also be aimed at children because it’s such a simple advert children will understand it.

Final print

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Introduction project

b

Intial skills assesment

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